What Tools and Software Does Maria Wendt Use? (Her Business Stack)

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Maria Wendt has built a large online business coaching women to grow their own businesses, built around email marketing, simple funnels, and — increasingly — YouTube. What makes her interesting from a tools standpoint is that she's a vocal minimalist: she grew her YouTube channel to 100,000 subscribers in about nine months using nothing but a webcam, a mic, and a single editing program, with no editor and no fancy production. So this article covers both her documented filming setup and the tools behind her email-first business. (Accurate as of mid-2026.)

The throughline in everything Maria teaches is the same: keep it simple. Her entire pitch is that expensive gear and complicated funnels are not what grow a business — consistency and the right basics are. So this is less a high-end kit list and more a deliberately low-friction setup.

Her YouTube filming setup

This is the part Maria documents most directly, because she teaches it: she reached 100K subscribers filming with just a webcam and an external USB microphone — no DSLR, no lighting rig, no videographer. Her stated philosophy is that audiences don't care about production polish nearly as much as creators think, and that the barrier to starting should be as low as possible. A quality webcam (something like a Logitech Brio-class camera) plus any decent USB mic close to your mouth is the entire hardware story.

On the software side, she's said she uses a single editing program and edits the videos herself rather than hiring an editor. The specific editor isn't something she's tied herself to publicly, so rather than guess a brand, the honest version is: any straightforward editor (the free one on your computer is enough to begin) fits her low-overhead approach.

Website and funnels

Based on her site's infrastructure, Maria's web presence runs on WordPress with WooCommerce handling product sales — a common, flexible combination for selling digital products and courses. Her business is also built heavily around sales funnels, the kind of build that platforms like ClickFunnels are designed for: landing pages, lead-magnet opt-ins, and automated sequences that guide a visitor from free content to a purchase.

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Email marketing

Email is the heart of Maria's business — she's described collecting tens of thousands of new subscribers a month and running automations that sell on autopilot. She hasn't publicly tied herself to one specific email platform, so rather than guess, it's more useful to say what a business like hers runs on: a creator-focused email tool that handles list growth, lead magnets, tagging, and automated sequences. ConvertKit (now Kit) and Kajabi are the two most common choices for exactly this kind of email-first, course-selling business, and either would support the funnels and automations she teaches.

If you want the actual money-and-mindset system Maria teaches, you can get our full summary of her course here for the core system without the price tag.

Content and design

For the visual side — lead magnets, social graphics, thumbnails, and simple branding — Canva is the standard tool for a business like Maria's, letting a non-designer produce clean assets quickly. It fits her low-tech, do-it-yourself philosophy perfectly.

How to build a similar setup

The honest version of Maria's approach is refreshingly cheap: a webcam and a USB mic to film, a free editor to start, a website to host your offers, one email platform to build and sell to your list, a funnel tool to capture subscribers, and Canva for your graphics. Maria's entire message is that the tools matter far less than consistently showing up — on YouTube and in the inbox — so the right move is to start with what you have and upgrade only when you've proven the habit.